Marketing reach matters more in Mona than anywhere else nearby, because your buyer is often not local. They are searching from Utah County or out of state for land, a shop or a view, and they need to be able to find your listing on the criteria they are actually filtering by.
Describe the land properly. Acreage, water, fencing, outbuildings and zoning are the features driving the price — a listing that leads with countertops is leaving money on the table.
Pricing a unique property takes real comparable analysis. In a market this small, there may not be a recent, close match, and that is exactly when a careful pricing conversation pays for itself.